In 2014, NuForce’s cofounder, Jason Lim, with backing from the OEM factory, bought the assets of NuForce’s high-end division and formed NuPrime Audio, Inc. Under the leadership of Jason Lim, NuPrime has assembled a design team comprising of highly talented engineers. In 2015, for the first time in high-end audio history, NuPrime had received four Product Of The Year awards from two prestigious magazines, The Absolute Sound and SoundStage! Network. In the years that follow, NuPrime continues to receive top awards from audio magazines around the world.
NuPrime team continues to advance audio product development, whether high-end audio decoders, streaming media all-in-ones, preamps, power amplifiers, clean power supplies, and new categories of future products. NuPrime’s vertically integrated manufacturing takes products from conception to mass production. Our products encompass design philosophies only seen at the much higher price point, which aligns with our pursuit of creating high-end audio components at affordable prices.
Reaching new heights
NuPrime Evolution One is the first Class-D amp that achieved 1M Ohm input impedance and 700kHz switching frequency, with sonic performance unmatched by any Class-D amps, surpassing most of the world-class solid-state amps. Besides having better performance than competing off-the-shelf solutions, NuPrime can tailor the sound of our amplifiers with our Hybrid Class-D technology.
NuPrime believes that High-End does not equate to high prices. The design team makes great efforts to optimize the circuitry and components for every product to meet the price targets. One thing that is never compromised is attaining the NuPrime sound. All NuPrime products deliver a vast soundstage, lightning-fast dynamics, ultra-low distortion, and noise, with the music emerging from a pristine background.
NuPrime-X is a brand created by NuPrime to focus on the custom installation, home theater and gaming market.
Why Choose NuPrime?
- Classic and elegant design
- In-house Hybrid Class-D Amplifier with Class-A transistors crafted sound characteristics.
- Low noise in-house power supplies
- Audiophile-grade components and materials
The NuPrime Sound
- Vast soundstage
- Wide, lightning-fast dynamics
- Ultra-low distortion and noise
- Music emerges from a pristine background, with delicate details and nuances intact
Let’s have a look at pricing. We don’t price a unit based on how good it sounds within our own product line or compared with the competition. We are an engineering company plain and simple. We don’t price our amps based on weight or workmanship. We price our products based on cost. Over time costs come down due to innovations and performance advances. For example, you may know that preamp switch resistors are quite expensive. We have learned how to implement them at a much lower cost by using FPGA, a big logic chip. Designs that were once exclusive to super-expensive preamps now occupy of our modestly priced amps and DACs. We’ve advanced from a bank of expensive resistors to a fruitful chip. In terms of cost difference the journey from one to the other amounts to an order of magnitude. Similarly, our amplifiers employ a naturally occurring self-oscillating design principle to generate the PWM pulses for Class D sampling rather than incorporating a relatively expensive PWM generator. In short, instead of marketing a crazy-expensive amp, we’re in a position to sell an STA-9 at $879.
Typically a brand works with an OEM factory, including supplier factories, to achieve its target products. It isn’t often that a brand owns its own factory. Atypically, NuPrime is vertically integrated: we don’t subcontract for amplifiers and power supplies. Our in-house engineering team makes it unnecessary to spend elsewhere for what we do so well. Our stocked parts range from raw materials and ICs to semi-assembled boards. Hybrid Class-D switching and linear power supplies, DACs, preamps, and anything else we require are conceived and achieved in-house. Admittedly, we can’t do it all. On occasion we partner to develop a product another company does better. In short, NuPrime customers benefit from our R&D, efficiency and fruitful associations.
Some of our customers want to know where our products are made and who benefits from their purchase. NuPrime electronics are made in Taiwan with parts sources from suppliers worldwide, with roughly 30% percent from the US companies. 60% of gross profits pay US dealers, support and sales staffs. 10% of gross profits go to Taiwanese factory workers and expenses. The remaining 30% go to engineering, marketing and management staff.